Growing up, I never had much interest for the fashion world and kinda perceived it as fake and superficial. But once I got really into learning light and studio work then a whole new world opened up for me. There's just so much that goes into a fashion shoot that I now have no choice but to respect the art.
And you know what? I actually love it! The mix between precision and art strikes me as the perfect balance. And what better way to put a video with fine art fashion photographer Armin Morbach. Now that's the fashion I love!
Again another pioneer speaking his truth and not caring about what other people think. I also love that he talks about not really knowing what he'll be in the future and probably do something else with massive style and success! Always fresh and out of the box. Motion for the growing!
Oh and he's using a medium format camera by the way. Phase One produce some killer and royalty cameras!